The buzzword this summer has been soft life, slow life. Quiet landscapes, sunsets, young people reading a book by the sea, old people walking hand in hand through the narrow streets of villages, and owners walking with their little dog in the park.
The hashtag #softlife has reached 1.1 billion views on Tik Tok. Why do we like this lifestyle so much? In today’s society, time is running faster and faster, things are changing at the speed of light, people are always in a rush, and being productive is the order of the day. The value of time has changed, you have to be as productive as possible in the shortest possible time. Wait a second… In the midst of all this hustle and bustle, there comes a time when everything slow attracts us and we feel the need for boredom, slowness, peace and relaxation. So we stop and capture these moments that we will look back on, as soon as we resume walking in a hurry.
