“The Icon” by Victoria’s Secret

di Erica Fossati
il20/08/2023

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Gisele Bündchen, Naomi Campbell, Adriana Lima and Candice Swanepoel but they are not alone. Along with them, we also have Adut Akech, Hailey Bieber, Paloma Elsesser, Sui He and Emily Ratajkowski. The hottest girls all together! What occasion could possibly unite all these supermodels, icons and influencers? “The icon,” Victoria’s Secret’s new ad campaign.

For Adriana Lima and Gisele Bündchen, it is a return to their roots. Both supermodels have been loyal companions of the brand, Adriana holds the record for having participated in the most Victoria’s Secret fashion shows. While Gisele collaborated with the brand from 1999 to 2017. 

The collection focuses not only on lingerie but also on loungewear with pants and robes, for all women of all ages. The choice of models is not random, they are all different from each other: different ages, different sizes and different nationalities. 

Will the brand be able to recover from the decline of 2018, when it was accused of misogyny and non-inclusiveness?