“L’Arte di Riparare” (“The Art of Repair”) is how Brunello Cucinelli defines it in the letter he wrote in 2020. I couldn’t agree more. Repairing an object and making it live as long as possible, handing it down from person to person, modifying it, giving it a new life or a new owner is pure art. Why throw it away if you can fix it?
Although I’m not religious, the Benedictine monk Jean Leclercq gives a perfect definition of the meaning of reparation, describing it almost as a gift that we all possess. «Reparation is a natural datum of universal order and consists in making anything from a state considered less good to a better state»
Precisely for this reason, Brunello Cucinelli offers to all its customers free repair service that will be carried out directly by the artisans in the Solomeo ateliers. Just in 2019, 2886 garments were refurbished.
This phenomenon is called Repair Economy and brings many advantages, certainly among these saving (which is always goof) but, above all, it’s an ethical and sustainable choice.
We always wonder what we can do to treat better our beloved Earth. It doesn’t seem but it’s so simple. Just take care of your clothes, wash them properly and repair them when necessary. Did you know that a study made by WRAP in the UK found that keeping 50% of our clothing in use for just nine months reduces the combined carbon footprint, water and waste by 22% per ton of clothing?
We often think that being sustainable is difficult and it is necessary to buy sustainable garments, true, but in reality we forget that the most sustainable garment is what we already have, regardless of how much we paid it or the material of which it is composed. The longer he lives, the more sustainable he’ll be.
The new motto is Care, Repair and Rewear!
