Prada does not seem to want to leave the podium, for this first quarter 2023 Lyst communicates us that Prada is in the top three hottest brands, again, along with Miu Miu and Moncler. Let’s see what initiatives they have taken to earn this desirability.
Prada organised Prada Frames edition 2023 with a symposium analysing the interaction between environment and design in Milan and Hong Kong. The main theme was “Materials in Flux,” in which the life cycle of matter to waste is explored. Miu Miu, on the other hand, launched a drop in collaboration with New Balance, offering a series of sneakers in marbled denim and vintage-effect nappa leather. In addition, for its latest campaign, the brand chose the faces of Emma Corring and Kendall Jenner, in which the models feel free to convey their emotions, from seriousness to cheerfulness to fragility.
Finally, Moncler surprised everyone with the Art of Genius event, where art, design, music, sports and culture came together at Olympia London.
