Do you know what colour the month of October is? Pink October is the month dedicated to the prevention of breast cancer. According to a study conducted by AIRC, in Italy every year there are 12,000 women who discover they have breast cancer and there are more than 35,000 who already live with it. This should not frighten us but warn us. That is why prevention and raising awareness of this issue are fundamental!
It is good to do a mammogram or ultrasound or a visit to an experienced doctor at least once a year from the age of 20. Also because the initial forms of breast cancer do not cause any pain. More reason why checking is very important.
This year many brands have decided to show their support in the fight against breast cancer. Let’s see their initiatives together.
We are starting with Walford who created a Limited Edition Colorado turtleneck body, a timeless piece in bright pink. 10% of the price will be donated to the IEO-MONZINO Foundation for the European Institute of Oncology.
Lookiero, the platform that offers a personal online shopping, has decided to launch a social campaign to spread the importance of self-examination, a self made method to control the presence of any nodules. These are small concentric movements that must be performed all over the breast with three fingers together. The campaign consists of performing a dance on Tik Tok and sharing the video with the hashtag #IDANCEFORMYBREAST. For each video 1 euro will be donated always to the IEO-MONZINO Foundation.
Even La Carrie, Emilian brand specialised in bags, has decided to make its contribution with ‘Pink is good’. Five models from the fall winter 2022 collection have been chosen and each has been proposed with a different shade of pink. 20% will be donated to the Fondazione Umberto Veronesi.
And many more!
