Adidas unveils its latest collaboration! Curious? It was its partner to announce the new collab with a post on Instagram: “Thebe Magugu unites with Adidas on their first collection inspired by African heritage, inclusivity, and kinship.”
Most of you probably won’t know this brand. (Me included, I’m guilty!) Maybe because it’s a very different style from what we’re used to see and wear, which is the Western style. In fact, Thebe Magagu is a luxury fashion brand with South African origins that combines the tradition of its country with a modern and timeless style.
Here we will meet two completely different realities and styles, the German super sporty brand and the South African luxury brand. What a great mix! But what do we know about this future collection? As the designer said, the collection will be sporty and will revolve around the values of inclusiveness, thanks to high tech materials that will adapt to any type of physicality, and community, because it’s inspired by the strong bond with her land.
