The Teddy Bear Coat is definitely one of Max Mara’s most iconic garments. Who hasn’t dreamed of having one in their closet? Yet, it has now already been 10 years since the release of the famous coat. Ian Griffiths, creative director, had designed it in 2023 taking inspiration from a men’s fur coat dating back to the 1980s that he had seen from the company’s founder, Achille Maramotti. Today worn by Rosie Huntington-Whiteley, Carine Roitfeld, Kim Kardashian, Julia Roberts, Rita Ora, and many others…
A timeless garment, made of camel on a silk base, (faux fur) with elegant lines but juxtaposed with a playful fabric. It is a great combination of sophistication and playfulness.
“I was, I am, I will be.”
For these ten years, the brand decided to hold an event at the majestic halls of the Garden Society, where everything was decorated with teddy furniture, even plates and cutlery. On this occasion, Max Mara also presented a special version of the coat: Sparkling Teddy Bear Icon Coat, the classic coat embellished with 300 hand-sewn rhinestones, on sale for € 6,800.
