It’s official. The world of sports is inextricably linked to the world of fashion. LVMH will collaborate as a premium partner in the Paris 2024 Olympics and Paralympics, which will take place next year from July 26th to August 11th and from August 28th to September 8th. On instagram, the video goes viral. Artisans from all the maison open a letter, the Lettre de Mission. “Fiers de mettre l’excellence de nos artisans au service de Paris 2024.”
After all, who better to represent Paris than a French group? Each brand of the luxury giant will have its role. Let’s start with Chaumet, a jewellery brand since 1780, will have the honour of designing the medals of the future champions. Moët Hennessy will be in charge of hospitality products, and Sephora will partner with the Olympic Torch Relay and organise various activities for the public. Finally, it is rumoured that Louis Vuitton, Dior and Berluti may dress the various participants…
Ready for these Olympics?
