From Hustle Culture to Soft Life: Gen Z Changes the Office

di Marta Ongaro
il22/11/2024

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Imagine a time when the mantras were “no pain, no gain” and “success never sleeps.” Well, Gen Z has thrown all that in the trash, hitting the snooze button on hustle culture.

From Hustle Culture to Soft Life: Gen Z Changes the Office. Why live like a zombie when you can embrace your soft life and do it in style, perhaps rocking an Office Siren outfit? This generation isn’t just changing looks; they’re rewriting the rules of what it means to balance work and life.

From Hustle Culture to Soft Life: Gen Z Changes the Office with Office Siren

From Hustle Culture to Soft Life, Gen Z is changing office fashion.

Let’s be real, Gen Z took business casual and gave it a makeover. They’ve rebranded it as Office Siren: it’s not just a trend, it’s a manifesto. In a world where the boundaries between work and personal life are increasingly blurred, fashion has become the megaphone for expressing personality and the desire to change things.

But where did this trend come from? TikTok, the birthplace of cultural revolutions. Influencers and creators started sharing their office outfits, giving classic work looks a unique twist. And boom: the hashtag #OfficeSiren hit over 42.1K posts, transforming into a viral phenomenon.

Controversies? Of course. Older generations haven’t held back, criticizing the aesthetic as unsuitable for the workplace, and for some, it’s even a joke.

From Hustle Culture to Soft Life: Gen Z Revolutionizes Emails

From Hustle Culture to Soft Life, Gen Z is changing the office by bringing humor into professional communication. The old formal closings like “Best regards” or “Sincerely”? Ancient history. Irony, personal flair, and breaking down formalities are leading the way.

Here are some examples of Gen Z sign-offs:

  • “Hasta la pasta”
  • “Two seconds away from 2007 Britney”
  • “Another day, another slay”
  • “Yeet.”
  • “Never fast, always furious”

Not only do they make people laugh, but they also show a human side that makes interactions more authentic. It’s a full-on revolution in a work world that often takes itself too seriously.

Side Hustles? Yes, But Make It Cute

Let’s be clear: Gen Z hasn’t said “no” to hustle culture, but they’ve redefined it. Working 24/7 for a multinational? No, thanks. Opening a shop on Depop, selling handmade jewelry on Instagram, or offering niche consulting? Absolutely yes.

The rule is simple: everything must be sustainable, both for the environment and mental health. And it’s not just about making money: it’s a way to express creativity and build a career identity that isn’t just about overtime hours. From Hustle Culture to Soft Life, Gen Z is diving into projects that reflect their truest vision of work.

Soft Life > Hustle Culture

Gen Z is rewriting the rules. Work, fashion, communication: everything is filtered through a lens that prioritizes well-being, authenticity, and fun. And even if this means facing some criticism for their outfits or overly casual emails, they couldn’t care less.

Life is too short to waste without enjoying the journey, and if that means living your soft life with a little glitter and a lot of sarcasm, so be it.