You may have noticed a new payment method during your online shopping: Klarna. But let’s see more in-depth what this novelty is about.
Klarna was founded in 2005 in Sweden with the aim of making online shopping more flexible and accessible to everyone. But how? In this case, the system is called buy now pay later and it divides the payment of an item into three-month instalments.
Buy now pay later has become a popular payment method in the last period. But let’s see what it really is. Bnpl is a form of instalment payment without interest, mainly used on the e-commerce but now also widespread in physical stores.
It is now well-known, the main consumers of the luxury world will be us, Generation Z and Millennials. Bye bye Generation X and Baby Boomers, we’re stealing your show! Forbes confirms this with his studies, by 2025 it is expected that 50% of luxury consumers will be Millennials together with 8% of Generation Z.
It seems that young people have welcomed this new payment method. Klarna has conducted an analysis with Camera Buyer Italia taking into account 1000 consumers: the result has been that 4 people out of 5 prefer a deferred payment, especially for luxury products. What do you think? Have you already tried to buy with this new method?
This new app allows us, young people, to get closer to the luxury world with a lot of ease, just with a click. But be careful not to abuse it! This extreme ease could be risky, let’s always remember to do the math, without accumulating debts!
The brands that have already joined this app are varied: from fashion, (Stefanel, Asos, Coccinelle, Luisaviaroma, Adidas) to perfumery/ cosmetics (Adonia Italia, Aesop, AG Group, Afrodite Perfumery), jewelry (Pandora) up to electronics. (Dyson, Samsung, 5G Corrao)
