Gamification by Valentino

di Erica Fossati
il21/12/2022

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Roman Stud Mania. This is the name of the technologic game created by Valentino to launch its new bag. Oh yes, the brand has chosen to use interactivity, creating a downloadable game on Android and Apple that consists in recovering the famous studs to discover the final loot, the new entry bag. Isn’t it fun?

But what is the bag that we are talking about? It’s a new version of the iconic Roman Stud, sold exclusively online at a price of € 2,100. The bag is the smallest version in quilted lambskin nappa with 17 maxi studs and a chain strap, available in 5 different colours. Among these there are: ivory, black, rose cinnamon, water green and jungle green, which is the one that appears once the game is completed. Also, if we would like to try it and see how it fit on us, there is filter available on Snapchat. Well, Valentino is working well with technology!