From Kamala Harris’s party to Charli XCX’s viral trend, politics merges with pop culture, creating a world where memes and style become tools of expression and persuasion. Forget traditional slogans: Gen Z is rewriting the rules through social media and fashion trends. Tomorrow, the United States will choose its next president. But it’s no longer just about campaign platforms and televised debates. Today, politics is shaped by memes, style, and TikTok.
Kamala Harris’s Political Headquarters at NY Fashion Week
Fashion is more than just style; it’s a communication strategy. Take Kamala Harris’s party at New York Fashion Week. Instead of a typical political event, Kamala and her team created a real show. Viral videos, like this one, capture the amazement of a young French attendee who finds himself in a political headquarters filled with colorful lights, a DJ set, and well-dressed guests. There’s nothing formal or institutional about it. It’s a political pop-up worthy of a red carpet, where every look tells a story.
Charli XCX’s “Brat”: More than a trend, a battle cry
Meanwhile, Charli XCX has launched the “Brat” phenomenon. This trend symbolizes rebellion and extreme self-expression. It’s not just an aesthetic but a statement: zero compromises, zero filters, absolute freedom. Over the summer, the clash between Kamala and the “Brat” world sparked a conflict of styles and ideals. TikTok exploded with memes portraying the “Kamala vs. Brat” battle. Check out the video here or the bold comparison going viral here. The question is clear: in 2024, will politics succeed through rallies, or with provocative t-shirts and posts?
Memes: The New Political Battlefield
Enter TikTok. This platform is more than mere entertainment; it’s a political megaphone. Each clip is a visual manifesto. Think of the videos where Megan Thee Stallion endorses Kamala Harris or the viral memes where “Team Kamala” clashes with the Brat world, like in this video here. Politics is being played out in the digital realm. Every meme becomes a way to influence and share political ideas.
Let’s face it: Gen Z doesn’t just watch. They create, participate, and, yes, they take sides. To some, it may seem absurd that a meme or an outfit could influence an election, but this generation is proving otherwise.
The New Politics
The old way of doing politics is over. A move on social media can be as impactful as an official interview. The future president of the United States might even be chosen thanks to a look that resonates with young voters on their feeds.
Today, every vote reflects this cultural revolution, shaped by memes, fashion, and viral authenticity.
