Sunnei’s fashion shows never disappoint, the brand has a great ability in being able to create a connection with the audience and make them an integral part of the show. Last year, everyone had to hold up the models, who would drop into the crowd after walking the runway.
What did Loris Messina and Simone Rizzo come up with for the spring summer 2024 fashion show? Guests become the new judges. We find ourselves in a somewhat scruffy TV studio in the middle of nowhere, and just before the start, a voice suggests: “Judge, now.” All the participants have at their side a palette to rate the looks, from 1 to 10. “SUNNEI is the opportunity to not hate fashion, YET! Having an opinion is natural, just release it! Follow your guts! Don’t overthink, just judge!”
30 looks follow one after another: colourful, vibrant, youthful and modern. The models parade and the audience is focused on raising the right palette, no smartphones or distractions, eyes are on the show. It’s all about the experience.
