Raise your hand if you wouldn’t want to attend Milan Fashion Week at least once in a lifetime: being able to see your favorite brands live on the runway, mingling with the crowd of influencers, celebrities, and industry professionals occupying the front rows of the shows. Soon, all of this will be possible, at least for Diesel fans, as the flagship brand of the Otb group has decided to open the doors of its upcoming fashion show to the common mortals. How? The flagship brand of the Otb group has made available 1000 invitations to attend the fashion show scheduled for Wednesday, February 21, during Milan Fashion Week.
And there’s more, there will be a novelty even for those who won’t be able to secure a ticket. From February 18 to 21, the brand led by Glenn Martens will livestream on its own social platforms the most important moments leading up to the fashion show, including styling, casting, and runway setup. A strategic move to bring (and retain) the audience closer to the brand, but also an opportunity to promote a more democratic, inclusive, and free fashion. Values that the brand has often advocated for.
E-tickets to access the fashion show will be available from 12:00 on February 9 on the brand’s website and will be issued on a first-come, first-served basis.
