You’ve probably already heard about Metaverse Fashion Week and its virtual fashion shows, but let’s go more in-depth. Do you ever played with The Sims? Definitely yes… The concept is the same, just a little more complex and, most of all, more expensive.
The Metaverse Fashion Week is held in Decentraland, which ended on March 27th, with events, fashion shows and even after-parties. But how does it really work? In a nutshell, brands buy spaces and objects in this virtual world and organise their own fashion show with shops and digital purchases. And here comes into play the famous NFT, remember? In fact, these NFT allow you to recognise the true owner of a digital object.
But which brands have already joined this new initiative? We have a great variety, from the most luxurious to fast fashion: from Elie Saab, Etro, Dolce & Gabbana, Tommy Hilfiger, Karl Lagerfeld to Mango and Forever21.
