We all say how much sustainability is important but are we actually shopping more environmentally friendly or is it all smoke and mirrors? It’s easy to say that being sustainable is important, it’s more difficult to buy a sustainable item instead of a common one, especially if the price is higher. Perhaps the most difficult thing is to prefer quality over quantity.
Farfetch gives us some important data and also some satisfaction. Compared to the previous year, on the luxury online platform there was an increase in sustainable purchases of 60%, more than half! Great news! In addition, the average age of those who have bought has fallen from 34 to 32 years, slowly even young people are getting closer to sustainability! Interesting also how the search for sustainable products has increased by 93%! This makes us understand the intention or even just the curiosity to try to buy a product that could make a difference.
You see? Maybe it’s not that bad for us to always talk about how important sustainability is! Slowly it’s getting into our heads.
