According to studies by GlobalData, the worldwide athleisure market will grow by 25% in the next three years. This data is definitely a consequence of covid and its lockdowns that made us spend too many days between the sofa and the bed, alternating our outfits from pyjamas to loungewear.
Especially since smart working was born, our outfits have adapted accordingly. Let’s be honest… Who has ever worn a suit with a nice pair of heels to stay at home and follow the meetings on zoom? We all know what the trick is… tactical blazer and sweatpants or pajamas, completed with a comfy pair of slippers.
This new form of work has led us to evaluate comfort more carefully and look for more comfortable alternatives without losing sight of style. This is how business casual style is born, when you want to be elegant, but not too much and at the same time, sporty, but not too much. Here is the solution!
