Green fashion is becoming all the more a topical issue. Indeed, fashion’s environmental impact can be huge, if not controlled. New technologies, especially artificial intelligence, can help. AI can promote a sustainable revolution in fashion – let’s see how.
AI foresees trends
Machine learning makes it possibile to analyse consumers’ tastes and habits through their online and social media activities. This way, brands can better understand and foresee people’s desires. No doubt their primary aim is to sell more and increase their income, but this is also good for the environment. Indeed, often unsold clothes are dispersed in the environment, especially in the poorest countries. Have you ever seen the textile mountains?
AI reduces waste
AI can help reducing waste also during designing, production and distribution. Virtual reality enables to see how a product would look like without physical disposable prototypes. Special softwares can also make every production phase more efficient. This means less faulty products to be discarded. Moreover, they can help optimising the use of materials and recycling scraps. Last but not least, AI makes logistics more rapid and efficient, cutting down on unnecessary travel.
Avoid useless shopping
Beside being an important resource for fashion brands, AI can also support buyers in making shopping more sustainable. Indeed, tools are being developed for virtual wardrobes and fitting rooms. This will make it possible to see in advance how certain products would look on us and with other garments. This way, it would be easier to buy only useful things we would actually wear. The environment and your bank account will thank us.
