Ready for summer? On May 24th and 25th, Amazon Fashion held an event to present its selection of spring-summer garments, named Amazon Fashion Summer Holiday Edits 2023. What better location than the magnificent Lake Como? The event started right on the shores of the lake, moving on to Menaggio and Varenna.
Between white tables, ice cream, flowers, and breathtaking views, the creators Nicole Atieno, Zeena Shah, Tamu McPherson, and Alba Díaz Martín chose garments that were «modern and inclusive, designed for everyone, without distinction» as Tamu explained. Each influencer interpreted summer with their own style and taste, with a focus on denim with Levi’s and Pepe Jeans, light and colourful clothes from The Drop, shoes and accessories from JW PEI, beachwear with Tommy Hilfigher and BOSS, and, of course, Ray-Ban eyewear.
