“The Earth’s temperature is getting hotter and hotter. The sea levels are rising. The ice sheets are shrinking. And I’m not a scientist. (…) That’s why I’m introducing a brand new bra with a built-in nipple. So no matter how hot it is. You’ll always look cold.”
This biting and ironic presentation went viral on instagram with 40 million views, sparking a thousand controversies: those who found it brilliant and those, on the other hand, who found it in poor taste to joke about an issue that is becoming increasingly sensitive. But who could possibly be behind this sarcasm?
This is how Kim Kardashian launched her latest product to be released on October 31st: the ultimate nipple bra, a bra that highlights the nipples. What we always try to hide with embarrassment is now proudly displayed. The Skims line has depopulated for its shape wear, loungewear and underwear items that wrap the body comfortably and sensually.
But beware… behind all this irony, Kim is actually moving to help fight climate change: with the purchase of the bra, 10% will be donated to the @1percentftp, association that supports people and the environment.
What do you guys think?
