After creating the ‘Big Red Boots,’ the cartoon-style macro boots that went viral everywhere, MSCHF gives us another treat, this time micro. MSCHF is an art and media company founded in 2018 by a collective of artists. Its forte is precisely capturing the audience’s attention with super innovative and technological products and a great marketing strategy. Click here to learn more.
But back to us. The new item is an accessory, a really tiny bag. For the curious, the bag is 657 by 222 by 700 micrometers, about the size of one of our hairs. Although tiny, the sides of the handbag are engraved with Louis Vuitton’s monogram, without the brand’s permission…
But what’s the meaning behind this work?
“As a once-functional object like a handbag becomes smaller and smaller its object status becomes steadily more abstracted until it is purely a brand signifier.”
