Have you ever seen bags whizzing down the street? It’s happened in Paris. Another marketing stunt by Jacquemus, which again doesn’t miss a beat. The reel went viral on Instagram, triggering 30 million views and 1 million likes with comments like: “The only traffic I would be happy in” or “It has always been my dream to be ran over by a huge Jacquemus handbag.” Honestly, I totally agree!
The brand, known for its microscopic handbags, stunned everyone by creating car bus-sized maxi bags and running it through Paris traffic, complete with changes to the road signs printed on the asphalt bearing the words “Jacquemus” and “Bambino.” The buses paraded one after another, first brown, orange and finally pink. The bag in question is indeed “Le Bambino”, a leather cross body bag with a handle and gold logo. The now iconic accessory is available on the web site in 16 different colours at a price of € 750.00.
