Fendi chooses Naomi Campbell for its spring summer 2023 campaign with creative direction by Ronnie Cooke Newhouse and Karl Bolander, featuring the iconic Peekaboo bag, not surprisingly the campaign is named “In love with my Peekaboo.” Independence, femininity, determination, elegance and simplicity. Who could best represent these values than the supermodel Naomi Campbell?
The it-bag was designed by Silvia Venturini Fendi in 2008, a clue moment when bags and accessories were being churned out galore. In the midst of all that chaos, it was difficult to emerge, but Fendi managed just that with its new creation, the Peekaboo. Although the style of the bag is very serious, classic and of a certain standard, behind the name ‘Peekaboo’ lies a light and fun meaning. In fact, the name is inspired by the saying “peek-a-boo!” as talking to a little kid.
