Savage x Fenty is expanding into the loungewear industry. The brand founded by the pop star renowned for its super sexy lingerie will now also open the clothing line dedicated to home wear. This year, the brand also opened 5 stores in USA: in Las Vegas, in Los Angeles, Philadelphia, Washington D.C. and then Houston. Stores don’t go unnoticed, they exude pure adrenaline with neon lights, huge screens and flashy colours. Isn’t it savage?
Rihanna’s motto is always: “We want to make people look good and feel good”. This is the purpose of loungewear: feel beautiful and confident at home, alone, on the sofa or on the bed. In addition to this confident feeling, the brand strength is always inclusivity, Rihanna has thought to all of us without excluding anyone, sizes go from XXS to 4XL. But that’s not all! By now, we know loungewear is no longer just clothing to stay at home, in fact, the new line of suits is also designed to be worn outside for casual and comfy outings. The pieces will be released on September 8th. Get ready!
