Fashion Meta

di Erica Fossati
il16/12/2022

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Mark Zuckerberg has just spoilered us the latest news: a collaboration between Meta, (you know the writing “from Meta” that we see every time that we open our favorite social networks, Instagram and for the boomers, Facebook and Messanger) now an unbeatable partner of Mark and the fashion world, including brands such as Prada, Balenciaga and Thom Browne.

But what is this collaboration about? Meta called these brands to create the first clothing store but not for humans! It will be a real virtual store where we can find products by Prada, Balenciaga and Thom Browne to dress our avatars. 

But where is the shop and how can we pay? The store is located on the three social networks of Mark Zuckerberg and this time no need of NFT, in fact, you can buy the virtual clothes using fiat currencies, meaning a national currency (euro, dollar, pound) that is not linked to the price of raw materials, such as gold and silver. Yeah, it’s hard to understand… I know but we have to get used to these new technologies!