The importance of handwriting is at the heart of an advertising campaign launched by Moleskine. It’s called Pen&Paper and includes over two hundred posters made by hand by the company team in collaboration with a group of Milan university students. Thus, the stationery company wants to raise awareness on the benefits of writing and drawing with pen and paper.
In an increasingly digital world, many people tend to replace paper notebooks, diaries and planners with their computer versions. And Moleskine doesn’t want to reverse this trend. Its campaign doesn’t aim at fostering an analog comeback. It’d be utopian and would also mean loosing the many advantages that digital means undoubtedly offer. Rather, the company wants to promote a coexistence between the two worlds.
Indeed, science proved that handwriting is good for the brain. Moleskine cites the studies of neuroscientists Audrey Van der Meer, Ruud van der Weel and Hetty Roessingh, behavioral pharmacologist Kristin Wilcox, writing experts Irene Bertoglio and Giuseppe Rescaldina, and journalist Owen Ruderman. Their findings cover multiple areas.
Students taking notes by hand would get better test results. Writing an appointment in a paper diary would increase your chances of remembering it. Writing on paper would help children affected by ADHD in learning. Scribbling and writing with a pen would promote creativity and imagination.
The Pen&Paper posters were affixed in different locations in Milan for two weeks starting from April 22.
